The drop in price has made me more likely to buy new games. At the moment I trade any games I have for secondhand ones and only buy secondhand. I'll buy Silent Hill if it's still £30.
Paul Brookes

I work in an independent retailer and I've already seen first hand the implications of the Virgin move to drop prices. Fortunately, the only real competition in my town to our shop is a clueless Dixons, where you'll be talked into buying a microwave at the same time, and a WH Smith that seems to worry more about the shape and size of the boxes than the content of the game. For customers who want advice and informed opinions, we really are the only choice. Luckily for us.

However, we've had to drop our prices, and in reaction we've had to make our money elsewhere - the second-hand market. This is the best way to get great games cheap and its being killed off in search of cheaper new games. Bring in an almost new copy of Driver today and you may get just £12 for it. Before the price drop you'd have got £17, no question. We now have to sell them on for more too, so before you all begin cheering and welcoming the new price drops, think what will happen in the long run as it won't all be good.

So, Future Gamer, if you think the way forward is "a complete move into secondhand games" then think again. The two are closely related and if you win with one you'll lose with the other. Let's just hope Sony pull their gold-plated socks up soon and sort this mess out before we face another near total industry collapse like the one towards the end of the Mega Drive era.
Oliver Hilton

I support Virgin's decision to set new titles at £30. Ultimately, it was a factor in me buying Driver, and from the sales figures it seems I wasn't alone. Surely the industry is aware that it can still make a substantial profit from lower-priced games, particularly now that videogaming is such a mainstream form of entertainment. I hope this trend set by Virgin continues. It's long overdue.
Martin Wellbelove