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Game
Issue 63 - January 27, 2000
 
The Hacker
Papers and periodicals perused

Our regular trawl through the two main trade papers CTW and MCV reveals that CTW's main front page story concerns Infogrames switching their headquarters from Manchester to London, following their acquisition of GT Interactive. The Manchester office will now be populated by development and creative teams, with the firm's Sheffield office (formerly Gremlin Interactive) remaining as their centre of development.

CTW also give front page space to the news that EA are leading the super-publisher pack by a huge margin, and that Eidos have promised to come back strongly after a poor Christmas if their release schedule plans for next-generation consoles comes to fruition.

MCV also focus on the Infogrames move on their front page and reckon the Eidos comeback has already started after they announced the Tomb Raider franchise will be heading for Dreamcast this March. One other story in MCV that caught our eye but was buried deep inside the paper concerned GTI launching a washroom campaign for their budget titles in the Replay range. The company have hired Admedia to place advertising in men's loos across 66 shopping centres and every motorway service station across the UK. According to Admedia, the average visitor will spend some 55 seconds looking at one of these ads. MCV wittily remind us that this time includes shaking, of course.

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