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Future Online
Issue 69 - March 9, 2000
 
Retro
It happened... March 9, 1997 page 2 of 3

"That's not fair! SNES had Mortal Kombat!"
No blood though. And the reason publishers didn't produce enough software for your machine was entirely down to you, wasn't it?
"What? That's outrageous, how dare you!"

NUK, I put it to you that the business model you offered publishers was grossly unfair, if not damaging. They had to submit a title to your Japanese division, say how many copies they wanted and then pay you in advance for these copies. At a price, it has been suggested, that was way over and above what you yourself paid, resulting in third-party software being even more expensive than your official £40 cartridges.

Furthermore, if they ordered too many copies of their own games and they didn't sell as many as they'd predicted, the inventory costs could cripple the company.
"Well that's exactly the spin I'd expect the biased UK media to put on it. No-one forced them to order large quantities..."
But if they ordered smaller quantities and they sold out quickly, there would then be a wait of up to several months before they could have more stock as they would be put to the back of the cartridge production queue. And wasn't that equally damaging?
"I'm not listening to any more of this. I've been set up..." (NUK leaves the studio)

Well, there he goes. I'm surprised he stayed that long actually. As we've seen, the launch of the SNES could have been handled better. So what lessons did NUK learn from this when, three years ago this week, they launched the N64? Well, it was late coming to the UK, it retailed at £249 and it had just a handful of games - the cheapest of which was PilotWings at £49.99. Once again Nintendo were outmaneuvered by their main rival, although this time it was Sony, not Sega.

Continued...