Music
Every time you visit one of your pubs you'll be able to hear what music is playing there. By going to Tommy's Tunes you'll be able to choose from literally thousands of songs to put on the jukebox so there should be no problem, if you use your imagination, in creating the sort of ambience which should keep your punters happy (or drinking, anyway). If you've got a nice country pub by a river, for instance (the sort tourists go to for some food and a glass or two of wine or ale), a bit of Tammy Wynette and friends should go down nicely. If you've got a rowdy, crowdy, townie sort of joint somewhere, scores like Smack My Bitch Up should liven things up a bit. There's room for a little fun with your music too, and perhaps even a little cruelty: just watch your quiet, middle class customers run when Megadeath comes on.

The Books
Money will be tight at first, and even when you've built a successful string of pubs you'll be wanting to keep an eye on your cash flow by visiting Arnold The Accountant. Arnold will tell you everything you need to know about how well your pubs are doing, and he'll also tell you a few things you don't want to know, like the size of your overdraft. If your pub empire is going well, visiting Arnold will be a pleasure; if things are going badly, though, and you're struggling to pay the bills, visiting Arnold will be a more humbling experience. He'll start telling you to cut back, sack staff or even sell assets. If the only asset you've got left is your one remaining pub, the only barman you can afford is One Handed Frank and the only tune left on your jukebox is Merry Christmas Everyone, he'll be telling you, "Hard luck, pal - GAME OVER."

Next week: Theme Brothel.