New website details cheapest games prices

Comparison shopping technology is coming to the UK in the shape of ShopGuide, a website which details the cheapest games prices in the country. ShopGuide features a BargainFinder service (ubiquitous joined up words alert!) which profiles a number of stores and their prices.

"People have been put off from shopping on the Internet because of a belief that online shopping is terribly complicated and that it is practically impossible to find what you're looking for," commented Daniel Gestetner of Focus Digital, the company that created ShopGuide. "Many other Internet users steer clear of it because they are concerned about security. First, and most importantly, all the retail sites listed on ShopGuide must be secure. Secondly, they must be UK-based and user friendly and thirdly, they have to be professional. ShopGuide helps you quickly locate the best Internet retail sites making online shopping in the UK an enjoyable and stress-free experience."

ShopGuide claim that every site listed has been visited and tested against a range of criteria including usability, range and service. And you'd hope so too. You can check out the service by visiting the website.