MSN and U R Wired! announce affiliation

Microsoft's MSN and U R Wired! have announced that they have signed a high profile online affiliation programme, linking UR Wired! content with MSN's UK user base and free Internet service.

U R Wired! is Europe's leading Internet-based games retail service, which has grown exponentially since its inception in November 1998, and offers software at up to 25 per cent off High Street prices.

"MSN receives a staggering 49 million page impressions every month which equates to 2.4 million unique users, a huge potential market for us, so we're very excited about our future partnership together," commented Matthias Lamotte, owner and founder of U R Wired!. "As a computer games sales specialist we have been looking for a partner who would provide an open channel to this expanding market. MSN has presented us with that channel and we're looking forward to developing our business relationship over the coming months and years".