But remember you have to be ready for action in the morning. It's dirty, hot, frightening action. So, make sure you watch out for the following:

The Badge Gaze. If you can't see someone's badge, you're in hot water. You've come out here to "DO BUSINESS", in Game Kid's case this means getting the kicking and banging games previews before those bitches from Channel 4 sache over using their sexual power to befuddle and subdue. You have to be prepared. Or else:

GK: Yo, Martin-Steve-Greg-Rod-Jay!
Dick: It's Dick actually GK.
GK: Course it is Brian, how's it going at HottenTot Systems? Hows Quack IX: Breach of Trust?
Dick: It's Dick Bumgardner from NoVision Soft Inc., Game Kid. We're working on Space Throb IV: The Honour of T'r'Hibsderweg. You saw it last year on your all expenses paid trip to our studios in Hawaii.
GK: Yip... oh look there's a large plastic Sonic beating up another Lara Croft! Nice to see you again Chip erm Fred erm Douglas...

See, not good - probably no trip to Waikiki for next year either.

The centrepiece of the show however, is the breeding ritual, an act of mutual love and hate between two sets of fabulously unworldly creatures:

PR People. These are usually kept in a holding room just off the main arena for two weeks prior to the show proper. Like attack dogs. And like attack dogs they are fed on nothing and given no access to any outside communications - this is why no one can get hold of them to confirm any of the "frankly amazing product we're previewing at ESECTIS!"