Trade paper The Market for Home Computing & Video Games (that's MCV to the rest of us) lead with the news that The Learning Company, a software company bought by US toy giants Mattel last year, is to be renamed Mattel Interactive. Which is nice. Elsewhere, MCV speculate that it's likely Dreamcast will have sold more than 100,000 units in the UK by next week. Which is even nicer, really.

The other console launched at the same time as the Dreamcast, the NeoGeo Pocket Color, is also doing well. It makes the front page of MCV where they report that the handheld has sold over 10,000 units.

MCV rival CTW (that's The Entertainment Computer Trade Weekly) major on the Dreamcast launch with the headline 'Sega off to a flyer'. Dean Van Velsen from Dreamcast distributors Gem says in the article that the next batch of Dreamcasts they get will be earmarked for independent retailers first. "Those that were let down on the day will have the next crack of the whip," he promised. Again, nice.

CTW also give front page space to the NeoGeo Pocket Color being well received, and they just managed to sneak a rumour onto the front page that Hasbro are close to announcing they've acquired Driver publishers GT Interactive. We haven't heard anything yet, though.