Just two years on, he was hired by Clive to help set up Hasbro Interactive. A jump from Executive Producer to UK Development Director wasn't long in coming and, after three glorious years, the inevitable happened - Kevin realised he, too, was moving further away from the products and the involvement that he loved, so he left to start Deep Red.

Deep Red
In terms of business sense, Clive and Kevin have loads in common, starting with their publisher and developer experience, which means they know what pitfalls to expect and how to avoid them. They also share a passion for 'real games' that deliver the promise - games that stem from their ability to be creative. And, thankfully for the future of Deep Red, they both think globally and plan ahead.

Even where their personalities differ, they complement each other perfectly, ensuring that Deep Red is a great place to work. Clive, for example, is the business chap; Kevin is the technology boy. Clive shoots for the stars and promises the big picture; Kevin ensures they at least get to the moon by delivering the detail. Clive can sell ice to Eskimos; Kevin can design the icemakers.

Through Deep Red, Clive and Kevin both want to achieve the ultimate - creating awesome games in an environment that is fun and financially rewarding to all. And both partners have a very clear idea as to how this will be achieved: "Through focusing on excellence and professionalism, while retaining a healthy splattering of creativity and magic."

In terms of the future, "Deep Red will remain small in size, but massive in terms of content, worth and prestige," Kevin explains. "You just need to look at the industry to see examples of what not to do. Every collection of creative and talented people that has been allowed or encouraged to grow too big, too corporate, has ended up losing its way. Games development is not, and hopefully never will be, a mass production business. It is an art form that needs close attention, passion and professionalism. And that's the thinking behind Deep Red."