Codemasters sign up League Managers Association licence for management game.

Codemasters have signed up the League Managers Association as a licence for their forthcoming PlayStation football management sim. The game, which is being developed in-house, will be one of the first to utlilise the PocketStation and this will enable gamers to save information and play against friends away from their own PlayStation.

In the past, the majority of publishers have signed celebrity names to endorse titles but Codemasters are obviously hoping that the League Managers Association link-up will give the game added authenticity. The LMA is the representative body of all professional managers and big names involved with the committee include Howard Wilkinson and Alex Ferguson.

John Barnwell, chief executive of the LMA commented: “Every football fan thinks he could pick and handle a football team better than the manager who has to do the job. This games turns thinking into reality and will give fans the chance to see how good they really are at managing a team.”

Codemasters’ sales and marketing director Mike Hayes was equally delighted with the licence: “We haven’t gone for just a one-name licence – we’ve got the lot. In the same way we worked with the official body of touring car motor sport, creating the stature of the TOCA game brand, the licence with the League Managers Association gives this title an excellent voice of authority and immediate definition of being the ultimate in its market sector.”