Exciting, eh?

All of the characters in Sega's Snow Surfers will be decked out in stylish slopewear from Bonfire, the clothing division of ski giant Salomon. And that's not all - you'll also get to choose from Salomon's brand new range of boards!

"The agreement shows our continued commitment to partner with international brands to create mutually beneficial marketing alliances," said JF Cecillon, CEO of Sega Europe. "Salomon are leaders in the field of winter sports and complement Sega's leadership in the videogames console industry."

Whatever next? A footy game sponsored by Adidas in which you can only wear Predator boots? Nah, it could never happen...